Communication is the used method through which the people are exchanging information, ideas, thoughts, etc. The communication can be made in very numerous methods such as nonverbal – feel or eyes contact, body movements, or paralanguage, oral – thru words or singing, etc.

However, communication is a skill learned during life. Most of the peoples are born with the ability of talking but we must learn how we should speak well and also to learn how communicate effectively. Like I said, we learn during life to speak, to understand the nonverbal and verbal language, we also learn to listen and all those things are skills which we develop in many ways. Most of the time we learn the basic communication skills and this is by observing other people and also we are modeling our personalities, depending on what we see. Through education, at first, we learn directly some of communication skills but by practicing we are having them evaluated.

Communication as an academic domain, relates to every way we communicate, so it is involving a large body of study and knowledge.  The communication domain includes also the nonverbal and verbal messages. Everything about communication is presented and published in handbooks, in electronic publications, and in academic journals.

But why is communication important? The oral communication has been since long ago the main method for communicating with one another. There it is about 75% time spent on a day, communicating in any way. Most of the communication time is spent on listening and speaking while the rest of the time is spent writing or reading. These actions reflect communication skills which brings us to an easier way to success – personal, academic, professional.

The National Communication Association has been collecting and annotating about 100 articles, publications and also commentaries which are highlighting the importance of the communication studies in the contemporary society. The themes provides support about the importance of communication – the whole person development, the improvement of the educational enterprise, being responsible culturally and socially, succeeding in business, career, etc.

But what is the purpose of communication? Well, the purpose of communication is one of two categories – to call to action or to inform. When the people are talking to each other, it is either because they want to share information, feelings, stories, etc, or to ask the other to do something. When the purpose of communication is a call to action, it can be through a direct request or it just can be implied.

For example in your relationship when your significant says “I am hungry”, are they telling you just so for you to know this information or do they want your assistance, they want you to give them something to eat?

In business, the communication of calling to action or informing are ongoing activities which are not clearly separated always because if an employee is sharing a story with you about some situation, do they want you just to know about the problem or do they want your help solving it?