This article is supposed to answer at one of the most important questions: “Why is communication important in business” but also reading it, you’ll see what communication’s role in obtaining a totally success. In a foundation, communication has a major importance. If I’d speak just about a managerial decision, you’ll observe that a well enactment of it but also a great implementing of it, would be very hard to apply without a perfect communication between managerial group and the others employers. What is management? Well, it’s a process of interpersonal influence applied in some situations and usually used for achieving some targets. The most important item in management is of course, the communication. To lead means to communicate, to deliver some messages and idea, also feelings and some decisions to all the employers.To lead means also the possibility to rotate the information. Nowadays, communication became even more important and accentuated. In professional life, all the employers are coping with an excess of information but also with the insufficiency or even the absence of information. The information and the communication are two different notions, but, interacting. Information means a report between a person with the information. On the other side, communicating means the communication between more persons.
But what is the communication process? This notion it’s about the deliver of information from source called also emitter to one or more receivers through some channels and media like symbolic messages or codes and also the retransmission of a message or answer from receiver to emitter.

A great communication process may create a mutual cooperation system that brings advantages in company’s development. Communicating, we can achieve our target and all our desires. It’s very accomplishing when you realize to create a human climate, producer of satisfactions and efficiency just communicating. The communication’s mission in a company is to pose it, to confer it a well known personality and also a different identity than other companies has. The inner communication it’s that communication that develops in company’s Human Resource’s relationships. This kind of communication is that one which has an important role in company’s political communication. An organization won’t be able to create an advantageous image on money market if the staff is less informed or is going unheard.

I hope that now you find the answer of the question: “why is communication important in business”. All that I can advice you is not leaving clueless or less of communication be an impediment for your successful professional life. You may call this article also a source of tips for improving the communication’s process in your company and creating a famous name of it on money market. Owning some important knowledge about information and communication it’s very useful and helpful for having a bright future and also for working with pleasure waiting big satisfactions.

Nonverbal communication is also called “body language”. Are you curious why? Because the first nonverbal element that we can see on the others it’s the body and through it’s motions, we communicate our thoughts and our feelings in a methodical manner. Have you ever seen your clients that make some motions like hand-face or they sustain their chain to touch their face? These gestures can show you that the client it’s thinking to buy a product but he have some doubts or isn’t totally convinced. It’s very important to know how to decode the gestures of all people we get in interaction.In this case, you, as seller, watching your client leaving your shop, you can do something to erase all his doubts and convince him to buy the product. There are lots of gestures and knowing all of them you can improve your nonverbal communication in business. This article is about the importance of gesture in business nonverbal communication and I’d like to explain one of the most important business gestures: the handshake or the pump handle.
There are some handshakes that I’d like to present in following lines but most important is to watch the hand’s orientation of the person with who we handshake. There are three types of handshake. That in dominating style when the hand it’s down inclined, even-tempered handshake when the hand it’s right-angled and the subdual handshake when hand its up inclined.  If somehow we meet a person that wants to touch your hand for example with his both hands, that person want to inspire trust and faithfulness.

But, if that person tries this “trick” when he meets for the first time a woman, she can feel embarrassed because this is a very intimate gesture. When your hand is quite melting, and you must handshake with somebody, most probably you’ll inspire weakness and confusion. On the other side, when you use an aggressive handshake gesture, you’ll inspire buckram. But, for having a successful business life, these gestures and many others like: a positive attitude, your arms posed next to your body, your hands up inclined this gesture meaning sincerity, your body inclined to the person from your eyes, an even-tempered handshake must be correlative to a sincere smile.

All these being said, I’d like to end my article with a very interesting things. In fact, are common gestures but usually, people don’t give importance to them. It’s very interesting to observe that some social-professional groups like: business men, broker or air hostess have amplified their own symbols to facilitate the communication but also all those symbols have a big importance in building a great identity to their group. That’s why, knowing some details about the gestures in this type of communities, you can easily recognize who are the persons integrated in that group.

During our whole life, people learn something new about their selves and also about those they get in contact with. But, sometimes, we are quite confused when it’s coming to evaluate some problems or others conditions. This thing may represent a huge impediment for fulfilling our dreams. That’s the reason for why communication plays an important role in interpersonal relations, both personal and professional level. Communication may facilitate or foil the development of your relationships at work but also may affect your love life. There are lots of effective communication skills and once learned you’ll be able to cope with any kind of situation, being a victorious person. Some important analyses revealed interesting results. Maybe you’ll be surprised to find out that success (and here I am talking about your personal life, relationships but also about your career) depends on how well you know yourself and depends less on your professional qualities. In fact, the percentage between these two criteria is 85% to 15%.
The first and probably the most diffused situation of verbal communication is interpersonal communication and here are lots of things to write about characteristics of interpersonal communication. As the word speaks about, interpersonal communication means the interaction between a person or a group of persons with other person or group of persons with no mechanical media. Examples of interpersonal communication can be a chit-chat with a family member or the moment when you participate in a conversation and also a simple conversation in general.

The messages are quite hard to be interrupted and they are produced with no big costs. Also, interpersonal messages can be private or public. We must form our messages to correspond to situation and also to our communication partner that’s why we must pay a lot of attention and also it's ought to posses the knowledge about characteristics of interpersonal communication for being as well as possible understood. The decode it’s still an easy process used by those receivers who can distinguish the messages. The feed-back it’s immediately. This process uses visual and auditory channels.

But, there is also another type of interpersonal communication, that one helped by devices. The most important feature about interpersonal communication helped by devices is the fact it allows to the source and to the receiver to be separated, in time but also in space. It combines the interpersonal communication’s features but also the ample communication’s features too. Interpersonal communication it’s a global process that include words, pantomime, gestures and spatial rapports. The interlocutors make change of information, take responsibilities in verbal and nonverbal collaboration and become inseparably. In conclusion, someone’s statements are getting build through reporting to other’s statements and the inner man cannot be revealed just interceding with a duet thyself.

We lead our life in a very ebullient epoch of visual and aural communication and the spoken word or as I call communication skills acquire new values and more importance. The actors of the new society use the spoken words to justify their role and their place. If we want to have friends, to prevent a conflict, to offer a flower we must use the verbal communication skills. If suddenly, all people would totally forget the words they know and use them each day, nobody couldn’t talk with nobody: the lover with his girl, the kid with his mother, the teacher with pupils, the patient with the medic and so on.



Through words, we try to convince  and influence the others actions, using them we communicate what we know or we may find what we are looking for, with these spoken words we fire up the passion, desire and fantasies. Just through words, all the interactions become possible also we can deliver our experience. The interest dedicated to verbal communication it’s not anymore a happening but a necessity. If indoor fitness helps us in becoming more healthy and rangy, you’d be surprised to find out that you can become a good speaker thanks to some vocal techniques.

There are some exercises too very useful in having a beautiful voice.  These exercises of vocal technique can contour the truly “you” recording to world.  We’ve listened and we continue to listen with immensely pleasure tens or hundreds of personalities who totally own the art of speaking in public, what we also call elocution. But this thing doesn’t mean that all the persons promoted on radio or television holds that simple and beautiful speech.

Like Stanislavsky said about this kind of acoustic elocution: “the truly melodiousness, that sustained rhythm, real and different that expresses very well and calm the inside drown of our thought and feelings. Through conscious effort, well sensed, the volubility, those organs of speech are endless improving. A hard work can help everybody in expressing as much as natural and gradating all the ideas you want to deliver. Personally, I met lot of people who had some slips of tongue or other defects in expressing their ideas and all of them seemed to have no hope in reaching their goal in correctly framing the syllables.

But, why not bethinking at all the engaged in perfumes enterprises who, through work and exercises, they improved so well their olfactory sense that now they can distinguish tens of savors that a layman cannot distinguish. The same things happen with people that work with textures. They can distinguish like forty tinctures of the same color. But the most beautiful example is represented by the most envied category of persons: wine tasters, those persons who have fine tastes in wines.

Nonverbal communication is about delivering messages using no words. When talking about non-linguistic communication we can talk about body language and para verbal communication. But, body language has the most powerful effect upon the others because this type of communication may jazz up a day or can provide you a nervous mood. A smiley person, active, funny and agile will prettify your day while a apathetic guy can bore you.


Paul Ekman considers that facial expressions can communicate lot of information but sometimes not all of them are voluntary. While people make some facial movements for delivering messages, emotion’s facial expressions are automatic.
“ The repertoire of nonverbal behavior:categories, origins, usage and coding” is a textbook signed by Paul Ekman and Wallace F. Friesen. In this manual, both authors frame a system of categories for ranging nonverbal communication catering for origins, usage and coding. Between all those codes we find also affect displays that express sensitive mood. Talking about nonverbal communication, we find out that it’s based on gestures, pantomime and all body’s movements. Voluntary or automatic, pantomime has an important usage in interpersonal relationships.

For example, the pose of our head is very suggestive.  Rise up or depressed, left or right inclined, it’s pose can deliver lot of messages. For example:

-a head posed onward may suggest a menace signal ;
-a depressed head means obedience ;
-a head oblique inclined  means perfidy ;
-those who rise up their head showing their necks are very portly personalities, they have no fears ;
-those who rise up their heads in a powerful manner suggest their arrogant personalities;
-a head right inclined means compliance, clemency ;
-a head left inclined means incredulity, doubt, criticism.
The way we are posing our head may attest our interest, our bearing, apathy, abhorrence.  When we rock our head up and down we approve a statement, we agree with it, we understand it but when we rock our head from left to right and from right to left we counter something, we deny, we disagree with the statement. Sometimes, this reaction may disappoint our speaker.

Also, communication using affection displays contains also the pantomime like frown, contract, nose corrugate, lips bite. A contract front means concern, choler, tilt, eyebrows frown means  amazement while nose corrugate means disgust. Pantomime is the easiest nonverbal signal to decode. Sometimes, pantomime can be nervous, being influenced by lots of moods, powerful sensations and may signify a huge sensitiveness to exterior stimulation.
Darwin R. Charles observed that pantomime associated to sensations it’s common for all human beings. After he got informed, made some analysis for studying this phenomena, Darwin got to a conclusion. It seems that exists an universal pantomime.

Initially, nonverbal communication it has been seen like an automatic thing, like your body or your face wanted to help the verbal communication in delivering messages.  As time passed, some people started to find some definitions for nonverbal communication. Nowadays, in textbooks, we find lot of definitions for this type of communication and it seems that all of them were approved.

We can call nonverbal communication a system of nonlinguistic marks and we can accept a definition when we are choosing a perspective of attacking the process of delivering all these nonlinguistic marks. Usually, nonverbal communication creates lot of meanings. I am talking about a pluralism of messages delivered with no words but all those messages can be decoded. This system of nonlinguistic marks has many roles in communication.


They can repeat, counter, supply, charge or accentuate the message delivered through words. Albert Mehrabian was the first person who brought in discussion the importance of nonverbal communication. This happened in 1967. Are you curious about Albert Mehrabian’s conclusions? Well, find out that only 5% from message it’s delivered using verbal communication while 38% it’s delivered in vocal manner and 55% using body language.

It’s obviously that it’s a huge difference between nonverbal and verbal communication. There are also derivative forms of communication like writing. It seems that are lot of channels for human communication. That’s why disciplines like philology, sociology, psychology, anthropology provided an ample important place to nonverbal communication. Human communication is a system of vocal, visual and acoustic elements, all of these getting combined for creating this vital process.

If we want to analyze the structure of nonverbal communication than we must cater for lot of nonlinguistic marks like codes, models and aims involved in delivering messages. Kits of marks and codes are used in nonverbal communication. Combined, they form a very helpful structure for nonlinguistic communication. I can give you an example. Usually, visual signals can be associated to olfactory codes. But, in fact, these codes are sensory stimulation that impress all human being senses like eyesight, audition, tact, and flavor. Lot of categories referring to nonverbal communication was framed catering of these codes and delivering channels.

J. Ruesch and W. Kess framed the initially nonverbal communication categories. Gestures, body language and objects language were parts of those categories.

What is unbelievable about this automatic process is how much it helps us in getting well understood, in delivering messages, in expressing our feelings, in accepting or denying. Albert Mehrabian started to analyze this process hardly in 1967 and then, slowly, started to appear definitions about nonverbal communication, this nonlinguistic process that simply makes life more easily including all our senses and sensory stimulation. Fortunately, nowadays are lots of textbooks which treat this process with maximal care. All these being said, I’m glad that nonverbal communication can be now called a discipline.

Communication theory has undergone a major route in its development, from ancient Greek rhetoric and Transactional Analysis, Neuro –Linguistic Programming, Palo Alto school techniques. Communication concept is used in various sectors of private understandings of knowledge. From the Latin word "communication", communication acquires a metaphysical timbre, surprising a double dimension: the sacred and the community. We call human communication a transactional type process by which people transfer energies, emotions, feelings and meanings change, in terms of education, communication has the role of premise, source, means and effect.



Levels of communication
Human communication can be carried out on five levels: intrapersonal communication, interpersonal communication, mass communication, public communication and group communication.

Intrapersonal communication
It is a genuine process of communication, even if the transmitter and receiver is the same, and encoding and decoding messages is not absolutely necessary.



Interpersonal Communication

This involves the sounding of our inner world, the communication in and to itself. It can take the form of direct and indirect and it has multiples targets:
-         persuading the interlocutor
-         recognition of personal value
-         satisfy the emotional needs, control and domination needs
-         creating and maintaining human connections.

Public communication

It is a specialized form of communication between people who have roots in ancient rhetoric.

Mass Communication
Assume a manufacturer of institutional written messages, spoken, visual or audiovisual, addressed to a large audience. This type of communication does not receive effective feedback.

Group communication

This type of communication unfolds in small human collectivity and allows the community to exchange ideas and emotions, offers conditions to share experiences, and discussions in order to end conflicts or to solve problems.

Research has highlighted the relationship between information, its flow and group dynamics. Yona Friedman proved that at the level of global group, the communication is an illusion, regardless of the means of communication to the caller. The valence in communication concept was introduced and this represents the number of people with which an individual may communicate (at receiving or at sending). Receiving capacity of a human being is made by the relationship between information and time, estimated at 40 bits / sec. The second concept introduced by Yona Friedman is the capacity of transmission, defined by the relation between information received and the information transmitted.

Yona Friedman shows the groups from a perspective of the information, identifying two types:  egalitarian and hierarchical group. In a group, the hierarchy is established based on information balance of each individual, the balance being the difference between the influences that the individual receive and those that he pursues. When the balance is equal for all members of the group, the group is egalitarian and if the balance is different, the group is hierarchical. Yona Friedman defines influence as “the result of an exchange between one and several individuals, the influence of the former being measured by the effect of exchanging information on the behavior of others”.

Group communication techniques

Without a reliable recipe, you can talk about an effective strategy which allows the shaping of an effective work, the communication, networking group. Directions of interest are: group training activities, especially the maintenance activities.



Group training activities. The important objectives of these activities are:
-         Mutual understanding and self knowledge;
-         Knowledge and awareness of personal learning style;
-         Stimulation and the awareness of the participation level in group activities;
-         Fostering empathy;
-         Ensuring assuming the role / task group.

To streamline the work group, to make it work as a team, it is welcome the concern to identify the appropriate role of the members, or the role of the under groups members.  It is considered that the roles assumed in the group are: team worker, the evaluator, the completing member, the company worker, technical assistant, the researcher, the modeler, the president.

Team worker – is the guarantee of the effective cooperation, through his qualities of a good listener his ability to adapt easily, through flexibility and empathy; he brings his contribution to achieving the objectives and he has a good exercise of diplomacy.

The evaluator – thinks critically and takes decisions after following a consistent analysis. He occupies key positions that require reliability and consistency.

Completing member – he engage in activities with clear purpose, he sets priorities and he works accurately. He makes the fine analysis of things and he gives the attention to details.

The company worker – is very effective because of the discipline, the power of self control, and because of the preference for hard work. He proves loyalty.

The researcher – he follows what is useful and he responds to others ideas and he develop them easily.

The technical assistant – he is maintaining the quality standards show constant concern for the assimilation of technical and specialized knowledge.

The modeler – is an extrovert person who aims to win. He has a lot of energy and he mobilizes others to action. He works even under pressure and he makes appropriate and useful changes.

The president – a person who is working individually, is exploiting his own creative spirit, intellect. He is weak in communication and he reacts violently to criticism. He is defending and develops his own ideas but he engages effectively in solving complex problems.

Maintaining group activities. Those activities have as a target:
-         to ensure group cohesion and to build a collaborative relationship by avoiding the creation of certain small groups, avoiding the “churches”.
-         to promote the group identity through a positive attitude and also a positive image about themselves.
-         to ensure the participation of the group members to the group discussions.
-         active listening skills training in order to achieve the objectives mentioned above; questionnaires can be used, worksheets, etc.

I will enumerate some techniques for effective communication in the group, relevant to the issues mentioned and applied in the work with pupils / students, and in the adult learning activities:
- The Coat of Arms technique
- the rotary communication technique
- the Turtle technique
- Panel discussion
- Brainstorming technique, etc.

Although it seems simple the meaning of communication is more complex and full of substrate. Communication has many meanings, a lot of goals and as many ways of expression and manifestation. People are living in the community by things virtue that they have in common and communication is how they get to have things in common. Communication is one that provides similar intellectual and emotional dispositions, similar ways of responding to expectations and requirements.



There are several types of communication:
-         intrapersonal communication which is communication to and by itself
-         interpersonal communication which is communication between people
-         group communication – which is the communication between group members and the communication between group members with other people
-         mass communication – which is communication received or used by a large number of people.

The purpose of communication is: to inform others, to alert others, to explain something, to persuade, to describe things or feelings, etc.

Communication is made on three levels: verbal, Para verbal and nonverbal. If there are no contradictions between these levels, communication may be effective; otherwise the message sent will not have the desired effect.

Communication is very effective on personality because today, the individual is defined according to others, and the behavior is a construction of the person interacting with others. The interaction is attracting concomitant the communication.

And so, if we communicate more, we have better chances to create strong personalities.

Communication is the individual’s key to society and to integrate into it. Lack of communication draws to imminent removal of the group, team, company, etc.

The art of communication is a natural process or a skill with which we are born. We learn to communicate, that is why we must study what we learn, so we can use our knowledge more effectively. Any communication involves creation and exchange of meanings. These meanings are represented by “signs” ad “codes”. It seems that people have a real need for “reading” the meaning of any human activity. Observing and understanding this process may cause us to be more aware about what happens when we communicate.

Teaching communication specificity is determined by circulated educational contents, followed by the purpose of teaching, by its organized and systematic nature, by the subordination in relation with a set of rules and principles of the psycho-pedagogical and of the relationship teacher – student particularities.

According to Adler and Towne’s opinion the most part of the all messages are communicated through nonverbal communication. These include the tangible messages (posture, gestures, eye contact and physical contact), space communication (distance between two people who converse) and paralanguage (tone, intonation, accent used, speech rate, volume, etc.).

There are many ways to improve communication and for example, to avoid blockages that can interfere with the child’s communicate behavior we must know that the interlocutor attitude is learned and this implies:

-         to know how to listen
-         to listen until the end
-         to show interest in the topic addressed
-         to show interest in terms of the other
-         to take into account the views of others, etc.

17 rules for a good communication

- sent messages addressed at the first person (the language of responsibility), focused on what the transmitter is feeling and on the speaker's behavior, preventing so the defensive reactions in communication; the communication process is more complete, it can be communicated emotions and describe behaviors without making evaluations and attacks to the person.



- be spontaneous in expressing personal opinions, try not to impose your points of view. Manipulation is a form of communication which is transmitting the non accepting message and disbelief in the taken decisions.

- listen carefully, the active listening is a way to listen and respond which brings to an improvement of mutual understanding and to overcoming the obstacles in communication. The empathetic communication contains messages of understanding, compassion and affection for the speaker.

- avoid stereotypes and prejudices because they are leading to negative opinions about others, they are the cause of some actions and negative emotions, are taking to discrimination, violence and genocide.

- leave the speaker the possibility to make a negative evaluation of their actions or attitudes, criticism does not necessarily lead to changing the other persons.

- use messages which will help the speaker in finding alternatives, possibilities to solve a certain situation. Often the advice is perceived by the other person as an insult over his intelligence, as a lack of trust in the capacity of the person to solve his own problems.

- avoid threats, insisting in applying a punishment for solving a problem / situation will generate negative feelings.

- avoid moralization, this causes anxiety feelings, stimulates resentments and block the honest statement of the other person.

- give proof of equality, the superior attitude may cause the forming of a faulty communication relationship, encourages the development of conflicts. Equality means unconditional acceptance and respecting each person, no matter the culture level or professional training.

- be aware of the sentimental factors, trying to convince through logical arguments or logical evidence may lead to frustration, it can even block the communication.

- ask for more information, ask open questions, one at a time, these are giving the speaker the possibility to open to you, in order to explore the thoughts and feelings, he is convinced that you are interested in what he says.

- use paraphrases, it is a communication method which has its role in clarifying the message, to easily communicate the needs. But do not use it too often.

- give the possibility to explore alternative solutions by using the brainstorm, by using reflective listening, talking possible results of choosing one of the alternatives, obtaining a commitment.

- use the diversion / deviation tactics if you wish to change the course of the conversation to the concerns of the person to your own concerns.

- use verbal confirmations, visual and non verbal, like the sounds which make the speaker to understand that you are listening to him with interest and respect.

- read the body language, focus on the key factors: face expressions, eyes expressions, the voice tone, the gestures, etc.

- ensure the necessary comfort while communicating.