Everyone goes gaga over the importance of communication in our lives, be it personal or professional. But, as is the case with anything else, if the transfer of information occurs in excess over what is required, it will cause a lot of confusion and irrelevant data being circulated. Hence, people, especially those in managerial capacity should never over communicate. They must learn to identify the main content and only that should be utilized while communicating.




Data Management
The way an organization behaves has drastically changed in the last 20 years. With the advent of new technologies like e-mail, blogging, internet, instant messaging and texting, the requirement for writing and reading data has increased substantially. Handling of such vast pools of data requires newer data management methods which would maintain the data quality and also allow easy retrieval of the same. Development of such methods is a major administrative challenge. The challenge which is faced by the management is that of tapping the useful, value producing content out of this pool. Certain interesting facts associated with this data ocean are:
Out of the entire stored data, only 5% is critically responsible for producing value to the organization.
Huge amounts of time, space and attention gets unnecessarily consumed by this irrelevant data. In the process, useful content gets lost in the background and does not get its deserving priority.

Clearing Misconceptions
There is a traditional belief that more information will provide greater understanding. But, the truth is that if this information is not concise and clear, it will only appear vague. This is very much similar to a garden of weeds. Not each and every data is useful. The task of filtering out content from data has become extremely important nowadays because of useless data flowing all over. Buying a tool for managing content cannot guarantee success to your organization. This is because a major part of the data is good for nothing. This causes a number of disadvantages to the organization like:
- Communication gap being formed between the client and the organization as the requirements are not precisely clear.
- Communication gap occurs between the employers and employee of an organization as they are not sure of what is expected from them.

What Can Be Done?
An altogether separate discipline exists which measures the effectiveness of a process. In today’s information age, we need something which will lay down the guidelines for effective management of content. Genuine and innovative management thinking is required for conceptualizing such quality procedures. Technology has provided us with tools for collecting mass amount of data as per our requirements. Without exaggerating, it can be said that, technology is partly responsible behind why people over communicate today? It is high time that we focus our attention on the growth of managing “information” now.

A paradigm shift has to occur now if it is desired that we do not over communicate anymore. Earlier organizations used to think that, the amount of value created is directly created to the amount of goods being produced. But, it is high time that quality is inculcated in every business culture now.