Nonverbal communication is also called “body language”. Are you curious why? Because the first nonverbal element that we can see on the others it’s the body and through it’s motions, we communicate our thoughts and our feelings in a methodical manner. Have you ever seen your clients that make some motions like hand-face or they sustain their chain to touch their face? These gestures can show you that the client it’s thinking to buy a product but he have some doubts or isn’t totally convinced. It’s very important to know how to decode the gestures of all people we get in interaction.


In this case, you, as seller, watching your client leaving your shop, you can do something to erase all his doubts and convince him to buy the product. There are lots of gestures and knowing all of them you can improve your nonverbal communication in business. This article is about the importance of gesture in business nonverbal communication and I’d like to explain one of the most important business gestures: the handshake or the pump handle.
There are some handshakes that I’d like to present in following lines but most important is to watch the hand’s orientation of the person with who we handshake. There are three types of handshake. That in dominating style when the hand it’s down inclined, even-tempered handshake when the hand it’s right-angled and the subdual handshake when hand its up inclined.  If somehow we meet a person that wants to touch your hand for example with his both hands, that person want to inspire trust and faithfulness.

But, if that person tries this “trick” when he meets for the first time a woman, she can feel embarrassed because this is a very intimate gesture. When your hand is quite melting, and you must handshake with somebody, most probably you’ll inspire weakness and confusion. On the other side, when you use an aggressive handshake gesture, you’ll inspire buckram. But, for having a successful business life, these gestures and many others like: a positive attitude, your arms posed next to your body, your hands up inclined this gesture meaning sincerity, your body inclined to the person from your eyes, an even-tempered handshake must be correlative to a sincere smile.

All these being said, I’d like to end my article with a very interesting things. In fact, are common gestures but usually, people don’t give importance to them. It’s very interesting to observe that some social-professional groups like: business men, broker or air hostess have amplified their own symbols to facilitate the communication but also all those symbols have a big importance in building a great identity to their group. That’s why, knowing some details about the gestures in this type of communities, you can easily recognize who are the persons integrated in that group.