The mission of manager, to be effective, resides in imposing to his collaborators a style of communication that depends on how the manager reacts to two conditions: recognition of his subjectivity and assuming its administrative position – while the subordinates work in a way directed by manager, the manager works according to its own image of reality.In choosing the most appropriate choice of communication, policy-makers within companies should fully explore this system, all elements and functions as measurable and quantifiable, but it is very difficult to identify changes that occur in economic quantities as effects of certain activities of communication. In what regards the psychological goals of communication in business, according to plan of individual reaction to stimulus (eg, advertising) are three main categories:




1. Cognitive-oriented communication objectives:
- Brands and product knowledge (awareness);
-attention and perception to offer;
-knowledge about the benefits of products (improving information).

2. Affectively-oriented communication objectives:
- Interest to product’s offers;
- Concept / image;
-product and brand positioning;
- Emotionally experiencing the mark.
3. Conativ-oriented communication objectives:
- Attitude towards information;
- purchase intentions;
- test purchases;
- repeat purchases;
- Reactions to specific actions.

Psychological benefits of communication objectives are to deduct more direct cause-effect correlations for communication in business activities unless economic objectives.Regarding the message’s impact that company wants to convey, message included in its psychological objectives, different works have shown, inter alia, that a less structured message promotes a greater understanding and is likely to be caught in mind more easily.This is because the person is not content just to “choose” to be exposed to stimulus but, tends to organize and interpret them. This mechanism of organizing and interpreting sensory images should be in the area of interest management companies for trade references, in general, and communication in particular. With today’s economy, the survival of a company in competition of communication in business it’s a particular challenge, regarding the qualitative and quantitative changes interceded in the conditions of communication. Dynamics in developing media markets, which led to an atomization of the market landscape through the variety of possible means of communication, it’s the central quantitative change.
Information overload and a growing “irritation” to the advertising from receptors of information, significantly reduces the chances of companies to range in front of  customers and competition across through communication in business.The main task that every company it has it’s to plan and carry out a systematic change of communication activities, both within organizations and beyond (obviously an internal communication failure will reflect negatively on communication foreign firm). To end my article about communication in business, here I offer you some simple conclusions:
-          Communication in business can be: the nature of provision, informative or negotiated, upward, downward or sideways, direct or indirect, internal or external, written or verbal. To ensure stability and growth, every company, regardless of the nature and profile of its work, needs to send and receive messages on a few relatively distinct lines of communication: commercial (marketing), institutional, financial and internal.
-          All these types of communication in business: marketing or PR,  institutional, internal and financial  are dependent on each other, and the consistent messages delivered to different targets is mandatory. Also, organizations must express the communication objectives, differentiated in communication economic goals and objectives psychological communication.