With the advent of the technology era, the single invention which has changed the lives of people more than anything else in the last couple of decades is the phenomenon of internet. With more and more people accessing the internet with each passing second, it has truly changed the way how people communicate with each other. With increasing reasons to communicate and internet being accessed so easily nowadays, it has become important that we analyze the pros and cons of this phenomenon properly.

An Effective Internet Business Website
A website is a place where an individual, a community, or an organization communicates virtually with the rest of the online world. Whatever may be the case, for increasing the communication effectiveness of your site, the following parameters are important:
- The content of the website should cater to different kinds of audiences.
- Consider what things will increase the communication effectiveness of the website as this will ultimately help in making the site popular.
- Consider each page as important and carefully devise the message that is to be conveyed by each page.

Leisure Communication
More and more people are coming to the internet arena to communicate with strangers as a leisure activity with the help of e-mail applications, instant messaging and online chats. As there is no personal interaction in this case, this has lead to a widespread debate about the advantages and disadvantages of this phenomenon.

Advantages:
1. Increased Interaction: Interaction with friends as well as family members has increased leading to increased intimacy in spite of the geographical barriers, in these relationships.
2. Decreased Inhibitions: Less outgoing and personable people take to the internet as they enjoy its anonymity, decreased anxiety and status neutralization for fulfilling their communication needs. People come here to communicate and internet provides them with a platform where they can open up for sharing their true feelings. Internet communication removes the vulnerability element existing in personal communication on account of one being judged in that case.
3. Increased Opportunities: Disabled, isolated and shy people use the internet for having relationships as there is no physical aspect involved in this form of communication.

Disadvantages:
1. Decreasing Level Of Social Interaction: The absence of physical aspect in internet communication increases the risk of people harming others because of the web's anonymity. When this occurs, the offended individual might feel lonely because he/she may not have enough people to fall back upon.
2. Reduced Family Communication: As people spend more and more time on the web, communication within the family as well as with friends decreases leading to a sort of social isolation.
3. Reduced Conflict Resolution Skills: Whenever a conflict occurs while communicating over the web, one can just simply log off and go away without sorting out the issue. This leads to inability in solving conflicts that occur in real life. When such issues occur in real life, they do not think that it is necessary to communicate and internet furthermore provides them with a way for escaping problems.

There is a widespread debate going on that has today's generation become addicted to the internet? Hence, one should seek a proper balance between the time spent in the virtual world and the real world.