Commercial communication is targeted upon users, consumers and care professional on products and services market. The purpose is to promote and sell products and services and its mission lies in creating trust in brands and products. Internal communication is targeted on its own staff, company employees, the factors are being mentioned in it are:
-          actions aimed in informing the staff;
-          activities aimed in creating vertical relations in both directions and horizontal within the firm, it is meant to facilitate the circulation of information;
-          Actions aimed in generating and obtaining participation, involvement and staff dynamics.
As I wrote in the above lines, communication in business it’s about institutional and financial communication also.
Institutional communication is targeted upon the entire business environment: the public, media, authorities, banks, opinion leaders, business partners and any other agents on the market. Its mission is to promote global identity of the company image, logo and its institutional interests. Public relations (PR) are responsible for this type of communication.

Financial communication is, partly, a component of the PR, whereas the main target is upon shareholders and investors. Its mission is to support and strengthen the exchange value and prospects of the company, its credibility to shareholders and other potential investors. Financial communication promotes global picture of the company on financial markets.All these types of communication are dependent on each other, and the consistent of messages sent to various targets is mandatory.In addition to the specific structure and processes, communication depends on a climate, specific to any organization. In the 50s, an American called Gilb signaled two types of climate: “defensive climate” and “open climate”. In the first type, “others” are considered to be a danger to the organization, forcing it to self-defense. The only world that exists it’s his world, a world that is constantly threatened. In contrast, the second type of climate provides open communication with “others” as there is willing to learn from others experience and opinions. The investigations made prevail, that generally, in many organizations exists a defensive climate. Such a climate is an obstacle to development.

Regarding the written communication of the manager, it can be defined several managerial styles of writing, namely: asset or liability, personal or impersonal and colored or colorless.
-          Active style – is used in situations where the manager has the power to write the recipient’s superior and ask him to do something (as provisions) is also currently used in cases where the manager must send a refuse to subordinates.
-          Passive style – is without force and, therefore, is indicated in negative situations or who is writing has a lower hierarchical position to that person who the read. In these cases it’s indicated to avoid the imperatives for not leaving the impression those provisions are given.

-    Personal style – is calling for a warm conversation, close.
-    Impersonal style – with a remote tone and non-involvement, it is used in situations where general information or negative messages are transmitted.
-    Colorful style – may increase over the impact of a message but, used in inappropriate circumstances, may give the impression of silly or incompetent. It is sometimes used in the transmission of good news or for conviction, with an optimistic tone.
-  Colorless style – is often adopted in current business writing and also in writing where sensitive issues arise. It is generally combined with passive and / or impersonal style.
Of course, managers’ ability to communicate effectively (both written and oral) is not about only the company’s internal environment (ability to receive proposals for staff, for you train, motivate and persuade them to engage in actions to achieve performance, so on…), but also requires the ability to:
-          receive customers’ wishes;
-           inform about the prestige enjoyed by the enterprise market;
-          Identify terms of public opinion.

As a conclusion for this article about interpersonal communication and business communication, you can observe that communication it’s the most important tool that human being owns. The way you use this tool can bring you lots of advantages but also disadvantages. That’s the reason for why, an important person especially the manager, must be truly trained in interpersonal communication and business communication for representing the company in inner but also external levels.  Possessing the skills of an effective communication, good luck and success it will be on your side.

Interpersonal communication  and business communication system creates powerful tools for continuous adjustment of structure and organization processes to changing conditions. In this context, the basic role of managers is to develop and maintain live communication system designed to support its implementation strategy of the organization.
Manager’s job entails both through interpersonal roles and the roles of information and decision.
Interpersonal roles – of representation, leadership and liaison person – are reflected by:

-         interpersonal communication and business communication for representing the organization to subordinates;
-     motivating and influencing subordinates;
-     create and maintain links both inside and outside the organization.
Informational roles – monitor and disseminate the information and spokesman – is achieved through:
-          seeking and receiving from different sources the information necessary for understanding the internal processes of the organization and its operating environment;
-          transmission of information within the organization and outward;
-          The action to be spokesman of policy, actions and performance of the organization.
Decision-making roles – entrepreneur, do the failures, responsible for allocating resources and negotiating – are met by:
-          initiation of activities, strategies and tactics that lead to change;
-          identifying significant disturbances of development activities and expressing corrective actions;
-          making important organizational decisions or approving the allocation of resources to achieve objectives and ensure the acceptance and implementation of these decisions;

-          Discussions and negotiations that are involved in achieving the objectives that falls within the responsibility of the manager.
Practical purposes in which the manager communicate shall result from the roles he plays in the organization, in meeting that he will be based on the following communication functions:
-          For information – Organizations need to involve and interact with the environment in which they operate in exterior but also with the components inside between parties and between people. Manager is faced with two kinds of monitoring information: external information – sent and received through marketing activities like advertising, purchasing, and public relations and so on and internal information – which flows through formal and informal channels of communication.
-          Controls and training – these functions of communication refers to how managers and departments get ensured that people continuously work towards achieving organizational objectives. Decisions and policy directions ensure the organization managers alignment, consistency in practices and procedures, accuracy and completeness of the tasks of work. They are also important in shaping and developing new employees and keeping the Intercorelation of individual activities.

Enjoy the occasion when afford to send the recipient something to help him or something with value. Trying to see things from the perspective of another person’s point of view often highlight opportunities to send something to offer an immediate benefit or long-term value to another person. Employees will be more receptive in relation to managers whose messages take into account their interests and needs.Watch the effects of communication in business. Best efforts to submit them to communicate can waste as it might not ever know if you managed to express what you intended if you do not follow what effects has your message. Make sure you get feedback for each important communication that give rise to a full understanding and appropriate actions by asking questions, encouraging the recipient to express their reactions, maintaining contacts and reviewing performance.

Communicate both tomorrow and for now. Although communication may follow, mainly, to meet demands imposed by an immediate situation, it must be planned taking into account the past – if we want to be perceived as consistent by the recipient. Thus, communication must be consistent with long-term interests and objectives.Make sure your actions support the communication. Most persuasive kind of communication is not what you say but what you do. When your actions and attitudes come into conflict with your words, others tend not to price what you said.Try not only to be understood, but understand – be a person who knows how to listen. Listening is one of the most important, most difficult and most neglected skills in interpersonal communication and business communication. It asks you to focus not only on explicit meanings that expresses a person, but also the implicit meanings of words not spoken, and the nuances that may be more significant.

Manager responsible must support and develop the relationship of communication to ensure free flow of information of any kind, undistorted, to and from it. In this context, supportive communication and empathic communication have a very important place.Communication support – emphasizes the correlation between communicator and focuses on providing support of communication for interpersonal relationships. Manager effectively communicate not only to be supportive agreeable, pleasant, sympathetic or to achieve social acceptance, but also to achieve optimal communication goals and objectives.

Although early management thinkers have referred frequently to communication within the organization, the subject has received attention and a systematic study until after the Second World War. From WWII until the 50s, the discipline of communication in the organization has made significant progress in areas such as theory of mathematical communication and theory of behavior communication.  Period after 1970 marked the worldwide transition to performance management, the manager, based on his qualities of good communicator, become a hub for coordination of information, decision-making and management center. Thus, to communicate effectively, managers need to know not only the general concepts of interpersonal communication, but also the characteristics of interpersonal communication in organizations, whereas communication in the organization relate directly to the objectives, functions and structure. To a significant extent, the success of the organization is influenced by the effectiveness of communication in the organization.
In general, managers can improve their communication skills as much as possible adhering to following “ten principles of good communication:

1. Try to clarify your ideas before communicating. The more systematic you analyze ideas or issues you want to communicate, the more they will become clearer. Good planning must take into account the aims and attitudes of those who will receive the communication and those who will be influenced by it.

1. Examine the true purpose of each communication. Before you communicate, ask yourself what you really get your message through. Identify your most important goal, and then adapt your language, tone and overall approach to serve that purpose. Try not to get too much in one communication, whereas the more your message will be more focused, the better the chances of success.
2. Consider all the physical and human aspects when communicating. Managers must be sensitive to the overall environment in which to communicate, whereas the meaning and intention are transmitted not only through words, many other factors influencing the overall impact of communication. For example, consider for:

-          the moment when you communicate and  the conditions that you make an announcement or make a decision;
-          where you communicate – if you make a private communication or in another way;
-          social climate that affects the labor relations in business or your behavior and gives the tone of communication;
-          Habits and practices – the extent in which the communication complies or deviates from the expectations of your audience.

1. Consult with others when appropriate, for communication planning. Frequently, it is desirable or necessary to involve others too in planning or development of information communication that rely on communication. Such consultation often brings additional information and objectivity to your message.

1. Cognitive-oriented communication objectives:
- Brands and product knowledge (awareness);
-attention and perception to offer;
-knowledge about the benefits of products (improving information).

2. Affectively-oriented communication objectives:
- Interest to product’s offers;
- Concept / image;
-product and brand positioning;
- Emotionally experiencing the mark.
3. Conativ-oriented communication objectives:
- Attitude towards information;
- purchase intentions;
- test purchases;
- repeat purchases;
- Reactions to specific actions.

Psychological benefits of communication objectives are to deduct more direct cause-effect correlations for communication in business activities unless economic objectives.Regarding the message’s impact that company wants to convey, message included in its psychological objectives, different works have shown, inter alia, that a less structured message promotes a greater understanding and is likely to be caught in mind more easily.This is because the person is not content just to “choose” to be exposed to stimulus but, tends to organize and interpret them. This mechanism of organizing and interpreting sensory images should be in the area of interest management companies for trade references, in general, and communication in particular. With today’s economy, the survival of a company in competition of communication in business it’s a particular challenge, regarding the qualitative and quantitative changes interceded in the conditions of communication. Dynamics in developing media markets, which led to an atomization of the market landscape through the variety of possible means of communication, it’s the central quantitative change.
Information overload and a growing “irritation” to the advertising from receptors of information, significantly reduces the chances of companies to range in front of  customers and competition across through communication in business.The main task that every company it has it’s to plan and carry out a systematic change of communication activities, both within organizations and beyond (obviously an internal communication failure will reflect negatively on communication foreign firm). To end my article about communication in business, here I offer you some simple conclusions:
-          Communication in business can be: the nature of provision, informative or negotiated, upward, downward or sideways, direct or indirect, internal or external, written or verbal. To ensure stability and growth, every company, regardless of the nature and profile of its work, needs to send and receive messages on a few relatively distinct lines of communication: commercial (marketing), institutional, financial and internal.
-          All these types of communication in business: marketing or PR,  institutional, internal and financial  are dependent on each other, and the consistent messages delivered to different targets is mandatory. Also, organizations must express the communication objectives, differentiated in communication economic goals and objectives psychological communication.

Communication skills are very important not only for information, illustrating, deciding, discussing but also for enthuse, for convince, asking, incentivizing,
For realizing a good presentation you must know some things:
-the importance of creating a favorable ambiance and approaching a certain attitude;
-the character of audience and the manner you must adapt the style of presenting;
-A detailed knowledge of your subject like: statistic data, charts, audio-visual apparatus;
-a professional approaching regarding the use of audio-visual apparatus;
-the importance of using oratorical techniques and also having an organized and controlled language for expressing your messages in a clear pithy manner.

Before realizing a presentation, the expositor must evaluate his ability of making a good presentation and he’ll observe his force in making it. This is also a manner of becoming more efficient as human being too. A successful presentation supposes huge psychological results. This one can release other resources of human potential.
An expositor should ask his self: “Can I truly be a dynamic speaker?” If his answer will be: “You cannot sustain a good presentation” this it will happen. This message it’s transmitted because of expositor’s inner space but also because the auditorium.
But maybe, despite the fact all the presentation were truly successful, the expositor ask his self: “I could do better?” Of course, always you can touch  new parameter of impact but it supposes assuming some risks. As A. Clarke said: “The only way to discover the extent possible is to go beyond them to the impossible.”
For making a good presentation, the expositor must:
-have the belief this thing it’s truly possible;
-know he’s eligible
-want to have a prestigious place;
-make it attainable.

But, trying to approach another problem and convince you in trying to improve your communication skills, let me tell you that an efficient communication it’s not expected just when present a essay but also lots of work’s domain started to hire people with amazing communication skills. In fact, it’s truly easy to become a gorgeous speaker. Few courses or some repetitions in front of the mirror surely can help you in obtaining comunication skills.

The nonverbal communication and here I’d like to approach other very important problem-body language has three components: pantomime, eye contact and gesticulation.
-Pantomime means all the appearances we can observe on a person’s face: his head’s movements, eye contact, the orientation of his look and his smile. In what regards his look, for creating a communication relationship we must keep the eye contact like 60%-70% from time.
Also, there are many types of looks: official, intimate, on a side including also a smile (meaning interest), including a frown (meaning hostility). When we stop keeping the eye contact and we close our eyes we indicate that we’d like to finish the interaction.
-Gesticulation means hand language or hand skills regarding the speed of moving them, the tension level, their pose, our manner of exposing our fingers, the distance between hands and body. Knowing decoding their meaning the success can be on our side.
Also, the pose of our hands can indicate uncounted hints upon somebody’s mood.

• Open, relaxed hands indicate a positive attitude, an invitation to sincerity ;
• Crossed arms indicate repudiation ;
• Arms held back indicate concern ;
• When the listener touches his chain means that he appraise in positive manner those said by the emitter;
• Massing the back head indicates a stew feeling ;
• Sustaining the chain indicates boredom;
• Playing with the pen indicates impatience;
• Fractioning the palms indicates anticipation.

The posture and the orientation of our body are also very important because they indicate the people’s mood.

• Leg upon  the leg indicates disbelief;
• Crossed arms indicates that the interlocutor is totally uninterested about what you say;
• Legs over chair indicates a portly bossy attitude;
• But, when the legs are crossed but the body’s pose it’s inclined to the interlocutor, this indicates understanding and cooperation;
• A easy body’s inclination indicates interest ;
• Body lean backwards indicates absence of interest.

Knowing this information about nonverbal communication and body language can help us in touching more easily our discussion goals, our prelection targets and that one who fathoms the mysteries of nonverbal communication for sure will have much success in all he had proposed.

The written communication has lots of forms: the letter, the content of a letter, rapport, essays, situations and processes. The written communication means also the total of all written communications which intercede in a judicial person’s activities regarding his interests and relations.  The written communication of a judicial or physical person it’s a typewriting paper like: application, address, offers, telegram, complaint and so on. We use written communication when oral communication it’s not possible, when there is no other way of communicating and the written communication it’s the most convenient.

But always, it’s necessary the existence of a written form. For physical persons, the written communication it’s an occasional activity. For State bodies, institutions and all the other foundations, the communication it’s a continue activity, a work method, a modality of solving lots of problems. The correspondence made possible new relations in politic life, in commercial activity, in cultural world and also in quotidian existence. The correspondence respect a certain protocol and suppose as for emitter but also for receiver, the knowledge and the respect of some rules. It supposes also privacy. The written communication role in commercial activities of the society infuses the definition of correspondence but also its importance.

The correspondence it’s a written communication between two persons, institutions, received letters, send by an institutions, organism or person. This form of written communication it’s very important because it plays a big role in the activity of commercial societies. For approaching other problem of written communication, I’ll talk in the following lines about some examples of written communication technology: use of phrases with average length (15-20 words), of centered paragraphs for a single idea, of correct words, avoiding common expressing and bootless words.  The written communication possesses a great number of advantages with should cater for like it’s durability in rapport with oral communication and also a text can be seen or read by many persons.

The communication between peoples it’s based on a language exactly like technique communications in Math or Information science. The language it’s a system of speaking which use a certain internal system of formula of communication. The speech and the spoken language are absolute elements in communication because, through them we can transmit to others a social and emotional communication, and these developing in a different manner being involved the cultural level of the partners. This transmission of information it’s usually produced in an acoustic form (the speech) but there are also other forms like that written, that with electric or optic signals and so on. During the act of speaking, communication it’s not effectuated just through words but also through voice variety, breath’s localization and ampleness, epidermis color variety (especial facial color) and also through our attitude.

For example, for understanding a message, usually, the most important it’s interlocutor’s behavior: passive, aggressive, affirmative. Philology it’s the science which study the verbal intercommunication but also the vocabulary and grammar’s limits.  There are lots of definitions for speech process and following lines contain some of them. Edward Sapir (1921), an American linguist, defines the speech process as a characteristic of every person, not being produced by instinct. The speech it’s a manner or expressing and transmitting your thought, feelings, vibes and desires through a system of symbols discovered and invented by people. Ferdinand Saussure, a Swiss linguist, names the communication’s language a connection between the emitted sounds and impressions or imagines unlatched by them in the imagination of receiver interlocutor.

Another form of communication it’s the communication with the thought. This one it’s made through sagittal fibers of the brain. It’s allowed to have two free fibers, one regarding religion and the other for thinking. Any thought outer of the brain it’s monitoring thought. Every spirit can communicate with other spirits in any type of body, the majority communicate without knowing. The bonds are doing alone when you think at somebody, you imagine a discussion, an action, receiving as answer an action from her, and it’s about an allowed monitoring communication with thought. Right in this manner you can add or change knowledge about organs, extremities, you can copy the DNA; you can charge in your brain every knowledge that interests you. Hope that all these lines help you in understanding what communication is about.