This article is supposed to answer at one of the most important questions: “Why is communication important in business” but also reading it, you’ll see what communication’s role in obtaining a totally success. In a foundation, communication has a major importance. If I’d speak just about a managerial decision, you’ll observe that a well enactment of it but also a great implementing of it, would be very hard to apply without a perfect communication between managerial group and the others employers. What is management? Well, it’s a process of interpersonal influence applied in some situations and usually used for achieving some targets. The most important item in management is of course, the communication. To lead means to communicate, to deliver some messages and idea, also feelings and some decisions to all the employers.To lead means also the possibility to rotate the information. Nowadays, communication became even more important and accentuated. In professional life, all the employers are coping with an excess of information but also with the insufficiency or even the absence of information. The information and the communication are two different notions, but, interacting. Information means a report between a person with the information. On the other side, communicating means the communication between more persons.
But what is the communication process? This notion it’s about the deliver of information from source called also emitter to one or more receivers through some channels and media like symbolic messages or codes and also the retransmission of a message or answer from receiver to emitter.

A great communication process may create a mutual cooperation system that brings advantages in company’s development. Communicating, we can achieve our target and all our desires. It’s very accomplishing when you realize to create a human climate, producer of satisfactions and efficiency just communicating. The communication’s mission in a company is to pose it, to confer it a well known personality and also a different identity than other companies has. The inner communication it’s that communication that develops in company’s Human Resource’s relationships. This kind of communication is that one which has an important role in company’s political communication. An organization won’t be able to create an advantageous image on money market if the staff is less informed or is going unheard.

I hope that now you find the answer of the question: “why is communication important in business”. All that I can advice you is not leaving clueless or less of communication be an impediment for your successful professional life. You may call this article also a source of tips for improving the communication’s process in your company and creating a famous name of it on money market. Owning some important knowledge about information and communication it’s very useful and helpful for having a bright future and also for working with pleasure waiting big satisfactions.

Nonverbal communication is also called “body language”. Are you curious why? Because the first nonverbal element that we can see on the others it’s the body and through it’s motions, we communicate our thoughts and our feelings in a methodical manner. Have you ever seen your clients that make some motions like hand-face or they sustain their chain to touch their face? These gestures can show you that the client it’s thinking to buy a product but he have some doubts or isn’t totally convinced. It’s very important to know how to decode the gestures of all people we get in interaction.In this case, you, as seller, watching your client leaving your shop, you can do something to erase all his doubts and convince him to buy the product. There are lots of gestures and knowing all of them you can improve your nonverbal communication in business. This article is about the importance of gesture in business nonverbal communication and I’d like to explain one of the most important business gestures: the handshake or the pump handle.
There are some handshakes that I’d like to present in following lines but most important is to watch the hand’s orientation of the person with who we handshake. There are three types of handshake. That in dominating style when the hand it’s down inclined, even-tempered handshake when the hand it’s right-angled and the subdual handshake when hand its up inclined.  If somehow we meet a person that wants to touch your hand for example with his both hands, that person want to inspire trust and faithfulness.

But, if that person tries this “trick” when he meets for the first time a woman, she can feel embarrassed because this is a very intimate gesture. When your hand is quite melting, and you must handshake with somebody, most probably you’ll inspire weakness and confusion. On the other side, when you use an aggressive handshake gesture, you’ll inspire buckram. But, for having a successful business life, these gestures and many others like: a positive attitude, your arms posed next to your body, your hands up inclined this gesture meaning sincerity, your body inclined to the person from your eyes, an even-tempered handshake must be correlative to a sincere smile.

All these being said, I’d like to end my article with a very interesting things. In fact, are common gestures but usually, people don’t give importance to them. It’s very interesting to observe that some social-professional groups like: business men, broker or air hostess have amplified their own symbols to facilitate the communication but also all those symbols have a big importance in building a great identity to their group. That’s why, knowing some details about the gestures in this type of communities, you can easily recognize who are the persons integrated in that group.

How well you can nonverbal communicate?

One of the business communication methods is one that includes the nonverbal communication. For example, when you meet someone, first contact is essential, and this first contact does not occur long speeches, but it occurs through body language (nonverbal communication).

So, here are the basic principles of body language that will allow you to make your good impression to your dialogist, showing up as an open person, smiling and attentive.



Eye contact

Get used to look the image of the dialogist even since the moment you are in front of him. Eye contact is “translated” through focus in the discussion. This allows you also to see and to respond to your interlocutor feedback. For example, to smile in response to his smiles. However, note that too pronounced eye contact or too long, can be uncomfortable or it could be interpreted as an act of seduction... The ideal eye contact length is estimated between two or three seconds.

If you find it is hard to establish visual contact, start by fixing for a second the pupils or the back of the nose of your interlocutor and smile. Then walk your eyes around his eyes, nose, and his forehead. Return your look on his pupils and then smile. But make sure is just an innocent and little smile, because we do not want him to believe he has something on his face or to think that we find something funny at his face.

The smile.

Automatically smile when you meet someone. This should be a reflex! You would like to talk to someone who seems to com from a funeral? I guess not.  Shortly, just smile whether you are depressed, tired or sad, just smile! This does not mean that you should display throughout the whole discussion an idiot smile; every time you meet someone and you want to send a signal to have the meaning “I am excited to see you and I am open to communicate with you”, smile. It is a very easy rule to apple and it will improve your contact with others people, quickly.

The posture.

At a meeting, do not sink into your seat, sit up straight and right in any circumstance. The next tip is to have an open attitude, do not stand with arms crossed! During the conversation, lean slightly toward your interlocutor, watch him and focus on what he has to say. However, if you are alone with this person in the meeting, do not get to close because this thing might be an inconvenience. On the street, walk straight and watch carefully before moving up strongly. Have you ever seen people walking on the street with their look on the ground and like they are just dragging their feet? What impression did they do?

Watch your image.

You must always dress standards. Adopt an outfit that makes you feel comfortable. Be carefully though that it must be appropriate to the circumstances. Look at those who manage this thing and take them for example.

One of the elements that mark the human existence is the communication. In the field of management, putting in work the management process or the management functions, are achieved through the help of communication.  In this context, the communication must be understood as “a process of understanding between people, achieved through a process of transmitting information”.



So, we can highlight the following significant aspects from the communication: - the idea (what must be sent to the receptor); -  transmitter – receiver (the persons between the communication processes, occurs.; - word – understanding (the language used for the subjects to be in line with the content and with the importance of the idea.

The communication process - In the communication process the most important elements are: the emitter; the message or idea;  the means of communication;  the language of communication;  the receiver; the context; feedback

The emitter is the one that builds the message, initiates the communication choosing the right way to communicate and also the right message so that the receiver will understand the communicated message.

The message is the form in which the information is encoded by the transmitter; this form can be expressed as an idea, plan, order, decision, etc. The message scope is to bring the receiver in one of the states as knowledge, belief, impressed, development and the completion of an action.

Note: Between the transmitter and receiver, there may be some coding and decoding processes of the transmitted message by the transmitter and decoded by the receiver. The message may include verbal or nonverbal symbols, created in a text or a specific tone that may be liked or it may determine a specific threat. (the tone makes the music).

The means of the communication may appear as a communication channel (short or long) and is the message road map between the subjects of the communication.

The communication in this case may be: formally – when the hierarchical structure of the organization is respected; informally – when there are used some others connections in the message: ideas, opinions, rumors.

Note: The means of communication when there is a discussion from man to man, it can take the form of: official correspondence; meetings; telephone;  fax;  internet, etc.

The communication language. There are three types: verbal – the specific words of the common language; nonverbal – in which the words are replaced with the body language; paraverbal – using the tone, increasing the rate of the speech, etc.

The receiver is the subject of whom it is addressed the message. The context in which it is highlighted the place or the space in which the message is transmitted or received. Feedback is necessary to establish the perception degree, the message interpretation and the corrections what has to be made eventually.