Now, I’d, like to tell you another interesting  problem about nonverbal business communication and I’d like to devolve a very complicated problem: the manager’s silence as part of his nonverbal communication.

« "It is a proven principle that you must learn to listen to know how to lead. Therefore, leading skill is not an act but a habit. “(Aristotle)

Leaders know how to use their nonverbal skills! What does this mean? Using nonverbal signals is one of the most important communication skills that a leader can have. Of course, you heard it said many times: "your actions speak louder than words." The good news is that you must believe this! A leader can have a very well thought out speech, can have impeccable clothes and can have many talents in his field of expertise, but can lose its lack of nonverbal communication skills.

Mastering business nonverbal communication skills involves knowing how to use your facial expressions to convey positive signals (bright eyes, big smile, so on), how to express yourself through paralanguage (voice intonation, rhythm, volume, so on), as to show your self-confidence through posture (lean forward, legs are not crossed and are pointed in the direction of the audience, so on) or how to prove your "opening" for others (by uncrossed arms, avoiding knock with your fingers by forming a triangle with their  hands and declare the willingness to listen to others, etc).

So body language is one of the most important features that can rise us to glory, or can knock out the mess! And leaders know that one of the most important attributes of their success is the positive attitude. Body language or nonverbal signals are the main factors for triggering and keeping a positive attitude, especially when they talk to those around him. As we have seen, facial expressions (gestures, smiles and laughter), gaze, posture, gestures, touches, paralanguage, but other elements of nonverbal communication can provide us with extremely valuable information about the personality of leaders, and about the power relations between them. How appears the so-called "charisma" of leaders? What influence us to follow them? It was noticed that people like a good leader and that we want our leaders to be competent, charismatic, and friendly and seem with us as much as possible. 

Bush, Clinton and Ronald Reagan have grasped it very well and took a heat in the voice that made the auditors believe that each of them is their personal address. What mattered were the words said but how they said it, and here is a fundamental paralanguage / political candidates who have studied research shows that physical appearance is a very important quality for leaders.

Certainly the image of JF Kennedy handsome, tanned and untroubled, besides that of Nixon, dark, sweaty and not very handsome, in 1960, when the first was televised presidential debates helped to change public opinion in favor of less well-known Kennedy.  In conclusion, physical charm it's an advantage both for women and men.