Talking about communication in business, it’s good to know that in present, the labor and production areas are under communication control. Every company must appoint and negotiate the internal and external relations for satisfying its principal partners. This means the inner organization must have power relations that are not excessively hierarchical, externally, the company must create the image and maintain it through a network of good relationships. To ensure stability and growth, each company, regardless of the nature and profile of its work, needs to send and receive messages on a few relatively distinct lines of communication: commercial (marketing), institutional, financial and internal. I’ll continue my article about communication in business with a very important part of communication: the commercial one.

Commercial communication is targeted upon users, consumers and care professional on products and services market. The purpose is to promote and sell products and services and its mission lies in creating trust in brands and products. Internal communication is targeted on its own staff, company employees, the factors are being mentioned in it are:
-          actions aimed in informing the staff;
-          activities aimed in creating vertical relations in both directions and horizontal within the firm, it is meant to facilitate the circulation of information;
-          Actions aimed in generating and obtaining participation, involvement and staff dynamics.
As I wrote in the above lines, communication in business it’s about institutional and financial communication also.
Institutional communication is targeted upon the entire business environment: the public, media, authorities, banks, opinion leaders, business partners and any other agents on the market. Its mission is to promote global identity of the company image, logo and its institutional interests. Public relations (PR) are responsible for this type of communication.

Financial communication is, partly, a component of the PR, whereas the main target is upon shareholders and investors. Its mission is to support and strengthen the exchange value and prospects of the company, its credibility to shareholders and other potential investors. Financial communication promotes global picture of the company on financial markets.All these types of communication are dependent on each other, and the consistent of messages sent to various targets is mandatory.In addition to the specific structure and processes, communication depends on a climate, specific to any organization. In the 50s, an American called Gilb signaled two types of climate: "defensive climate" and "open climate”. In the first type, "others" are considered to be a danger to the organization, forcing it to self-defense. The only world that exists it’s his world, a world that is constantly threatened. In contrast, the second type of climate provides open communication with "others" as there is willing to learn from others experience and opinions. The investigations made prevail, that generally, in many organizations exists a defensive climate. Such a climate is an obstacle to development.

-          Persuasion, coaching and polishing - these functions are performed by specific ways of controlling the behavior of information and organization of all the members.
In general, regarding the functions and roles of a manager within the organization, negotiation, communication as a form of management, they should take only a style of collaboration. The manner they reach to a consensus in solving conflicts within the organization depends on the attitude and behavior of the communication manager and hamper communication, so the default productivity.

Regarding the written communication of the manager, it can be defined several managerial styles of writing, namely: asset or liability, personal or impersonal and colored or colorless.
-          Active style - is used in situations where the manager has the power to write the recipient's superior and ask him to do something (as provisions) is also currently used in cases where the manager must send a refuse to subordinates.
-          Passive style - is without force and, therefore, is indicated in negative situations or who is writing has a lower hierarchical position to that person who the read. In these cases it’s indicated to avoid the imperatives for not leaving the impression those provisions are given.

-    Personal style - is calling for a warm conversation, close.
-    Impersonal style - with a remote tone and non-involvement, it is used in situations where general information or negative messages are transmitted.
-    Colorful style - may increase over the impact of a message but, used in inappropriate circumstances, may give the impression of silly or incompetent. It is sometimes used in the transmission of good news or for conviction, with an optimistic tone.
-  Colorless style - is often adopted in current business writing and also in writing where sensitive issues arise. It is generally combined with passive and / or impersonal style.
Of course, managers' ability to communicate effectively (both written and oral) is not about only the company's internal environment (ability to receive proposals for staff, for you train, motivate and persuade them to engage in actions to achieve performance, so on…), but also requires the ability to:
-          receive customers' wishes;
-           inform about the prestige enjoyed by the enterprise market;
-          Identify terms of public opinion.

As a conclusion for this article about interpersonal communication and business communication, you can observe that communication it's the most important tool that human being owns. The way you use this tool can bring you lots of advantages but also disadvantages. That's the reason for why, an important person especially the manager, must be truly trained in interpersonal communication and business communication for representing the company in inner but also external levels.  Possessing the skills of an effective communication, good luck and success it will be on your side.

Empathic communication - is aimed at understanding of the intellectual and emotional speaker, his frame of reference adapted to his way of looking at things. Empathic communication is governed by generating an atmosphere of cooperation by focusing on psychological factors and less on the logic of a communication, it’s the onlyone which can ensure a proper understanding of a situation messaging with emotional or hidden motivations.

Interpersonal communication  and business communication system creates powerful tools for continuous adjustment of structure and organization processes to changing conditions. In this context, the basic role of managers is to develop and maintain live communication system designed to support its implementation strategy of the organization.
Manager's job entails both through interpersonal roles and the roles of information and decision.
Interpersonal roles - of representation, leadership and liaison person - are reflected by:

-         interpersonal communication and business communication for representing the organization to subordinates;
-     motivating and influencing subordinates;
-     create and maintain links both inside and outside the organization.
Informational roles - monitor and disseminate the information and spokesman - is achieved through:
-          seeking and receiving from different sources the information necessary for understanding the internal processes of the organization and its operating environment;
-          transmission of information within the organization and outward;
-          The action to be spokesman of policy, actions and performance of the organization.
Decision-making roles - entrepreneur, do the failures, responsible for allocating resources and negotiating - are met by:
-          initiation of activities, strategies and tactics that lead to change;
-          identifying significant disturbances of development activities and expressing corrective actions;
-          making important organizational decisions or approving the allocation of resources to achieve objectives and ensure the acceptance and implementation of these decisions;

-          Discussions and negotiations that are involved in achieving the objectives that falls within the responsibility of the manager.
Practical purposes in which the manager communicate shall result from the roles he plays in the organization, in meeting that he will be based on the following communication functions:
-          For information - Organizations need to involve and interact with the environment in which they operate in exterior but also with the components inside between parties and between people. Manager is faced with two kinds of monitoring information: external information - sent and received through marketing activities like advertising, purchasing, and public relations and so on and internal information - which flows through formal and informal channels of communication.
-          Controls and training - these functions of communication refers to how managers and departments get ensured that people continuously work towards achieving organizational objectives. Decisions and policy directions ensure the organization managers alignment, consistency in practices and procedures, accuracy and completeness of the tasks of work. They are also important in shaping and developing new employees and keeping the Intercorelation of individual activities.

Be careful when communicating to the tone but not only to the basic content of your message. Subtle elements of communication (voice tone, responsive answers to others) often influence the recipient's reaction to a message even more than the basic content of the message. Similarly, the choice of language - particularly aware that you always have the meaning of a word and emotion that creates the words you uses - largely influence the listener response.

Enjoy the occasion when afford to send the recipient something to help him or something with value. Trying to see things from the perspective of another person's point of view often highlight opportunities to send something to offer an immediate benefit or long-term value to another person. Employees will be more receptive in relation to managers whose messages take into account their interests and needs.Watch the effects of communication in business. Best efforts to submit them to communicate can waste as it might not ever know if you managed to express what you intended if you do not follow what effects has your message. Make sure you get feedback for each important communication that give rise to a full understanding and appropriate actions by asking questions, encouraging the recipient to express their reactions, maintaining contacts and reviewing performance.

Communicate both tomorrow and for now. Although communication may follow, mainly, to meet demands imposed by an immediate situation, it must be planned taking into account the past - if we want to be perceived as consistent by the recipient. Thus, communication must be consistent with long-term interests and objectives.Make sure your actions support the communication. Most persuasive kind of communication is not what you say but what you do. When your actions and attitudes come into conflict with your words, others tend not to price what you said.Try not only to be understood, but understand - be a person who knows how to listen. Listening is one of the most important, most difficult and most neglected skills in interpersonal communication and business communication. It asks you to focus not only on explicit meanings that expresses a person, but also the implicit meanings of words not spoken, and the nuances that may be more significant.

Manager responsible must support and develop the relationship of communication to ensure free flow of information of any kind, undistorted, to and from it. In this context, supportive communication and empathic communication have a very important place.Communication support - emphasizes the correlation between communicator and focuses on providing support of communication for interpersonal relationships. Manager effectively communicate not only to be supportive agreeable, pleasant, sympathetic or to achieve social acceptance, but also to achieve optimal communication goals and objectives.

This article it’s suppose to offer to those interested some information and even details about interpersonal communication and business communication. In the following lines I’ll try to offer you a clear corellance between interpersonal communication and business communication. I’ll start my article with a short history about business communication.

Although early management thinkers have referred frequently to communication within the organization, the subject has received attention and a systematic study until after the Second World War. From WWII until the 50s, the discipline of communication in the organization has made significant progress in areas such as theory of mathematical communication and theory of behavior communication.  Period after 1970 marked the worldwide transition to performance management, the manager, based on his qualities of good communicator, become a hub for coordination of information, decision-making and management center. Thus, to communicate effectively, managers need to know not only the general concepts of interpersonal communication, but also the characteristics of interpersonal communication in organizations, whereas communication in the organization relate directly to the objectives, functions and structure. To a significant extent, the success of the organization is influenced by the effectiveness of communication in the organization.
In general, managers can improve their communication skills as much as possible adhering to following "ten principles of good communication:

1. Try to clarify your ideas before communicating. The more systematic you analyze ideas or issues you want to communicate, the more they will become clearer. Good planning must take into account the aims and attitudes of those who will receive the communication and those who will be influenced by it.

1. Examine the true purpose of each communication. Before you communicate, ask yourself what you really get your message through. Identify your most important goal, and then adapt your language, tone and overall approach to serve that purpose. Try not to get too much in one communication, whereas the more your message will be more focused, the better the chances of success.


2. Consider all the physical and human aspects when communicating. Managers must be sensitive to the overall environment in which to communicate, whereas the meaning and intention are transmitted not only through words, many other factors influencing the overall impact of communication. For example, consider for:

-          the moment when you communicate and  the conditions that you make an announcement or make a decision;
-          where you communicate - if you make a private communication or in another way;
-          social climate that affects the labor relations in business or your behavior and gives the tone of communication;
-          Habits and practices - the extent in which the communication complies or deviates from the expectations of your audience.

1. Consult with others when appropriate, for communication planning. Frequently, it is desirable or necessary to involve others too in planning or development of information communication that rely on communication. Such consultation often brings additional information and objectivity to your message.

The mission of manager, to be effective, resides in imposing to his collaborators a style of communication that depends on how the manager reacts to two conditions: recognition of his subjectivity and assuming its administrative position - while the subordinates work in a way directed by manager, the manager works according to its own image of reality.In choosing the most appropriate choice of communication, policy-makers within companies should fully explore this system, all elements and functions as measurable and quantifiable, but it is very difficult to identify changes that occur in economic quantities as effects of certain activities of communication. In what regards the psychological goals of communication in business, according to plan of individual reaction to stimulus (eg, advertising) are three main categories:

1. Cognitive-oriented communication objectives:
- Brands and product knowledge (awareness);
-attention and perception to offer;
-knowledge about the benefits of products (improving information).

2. Affectively-oriented communication objectives:
- Interest to product’s offers;
- Concept / image;
-product and brand positioning;
- Emotionally experiencing the mark.
3. Conativ-oriented communication objectives:
- Attitude towards information;
- purchase intentions;
- test purchases;
- repeat purchases;
- Reactions to specific actions.

Psychological benefits of communication objectives are to deduct more direct cause-effect correlations for communication in business activities unless economic objectives.Regarding the message’s impact that company wants to convey, message included in its psychological objectives, different works have shown, inter alia, that a less structured message promotes a greater understanding and is likely to be caught in mind more easily.This is because the person is not content just to "choose" to be exposed to stimulus but, tends to organize and interpret them. This mechanism of organizing and interpreting sensory images should be in the area of interest management companies for trade references, in general, and communication in particular. With today's economy, the survival of a company in competition of communication in business it’s a particular challenge, regarding the qualitative and quantitative changes interceded in the conditions of communication. Dynamics in developing media markets, which led to an atomization of the market landscape through the variety of possible means of communication, it’s the central quantitative change.
Information overload and a growing "irritation" to the advertising from receptors of information, significantly reduces the chances of companies to range in front of  customers and competition across through communication in business.The main task that every company it has it’s to plan and carry out a systematic change of communication activities, both within organizations and beyond (obviously an internal communication failure will reflect negatively on communication foreign firm). To end my article about communication in business, here I offer you some simple conclusions:
-          Communication in business can be: the nature of provision, informative or negotiated, upward, downward or sideways, direct or indirect, internal or external, written or verbal. To ensure stability and growth, every company, regardless of the nature and profile of its work, needs to send and receive messages on a few relatively distinct lines of communication: commercial (marketing), institutional, financial and internal.
-          All these types of communication in business: marketing or PR,  institutional, internal and financial  are dependent on each other, and the consistent messages delivered to different targets is mandatory. Also, organizations must express the communication objectives, differentiated in communication economic goals and objectives psychological communication.